DIVERSION — No. 36 — Rome - Lot 99

Lot 99
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DIVERSION — No. 36 — Rome - Lot 99
DIVERSION — No. 36 — Rome [MAUCLAIR, Camille]. — Rome. Diversion, No. 36. Paris, Laboratoires Longuet, [late 1930s]. Quarto, paperback, black-and-white and orange photographic cover; numerous black-and-white photographs, pharmaceutical advertisements. An issue of the illustrated magazine *Diversion* devoted to Rome, featuring a text by Camille Mauclair. The cover features a view of the colonnade of St. Peter’s Square, with one of the fountains in the foreground. The issue offers a richly illustrated exploration of Rome, its monuments, and its artistic heritage. Camille Mauclair’s feature is accompanied by numerous images: the Appian Way, St. John Lateran and its cloister, St. Mary Major, Roman fountains, Piazza Navona, and the city’s monuments and architecture. The layout alternates between large photographs, full-page spreads, and text, in the characteristic style of interwar travel photography magazines. The booklet also appears to contain other European features: one of the photographed double-page spreads is devoted to Antwerp, with views of the cathedral and historic streets. An interesting feature of the collection: the magazine was clearly published or distributed for promotional purposes by Laboratoires Longuet, located at 34 rue Sedaine in Paris. Several pages showcase their pharmaceutical products—Citrosodine, Hamacitro, Strychnal, Phospho-Strychnal, Arsi-Strychnal, Urisanine, Siphuryl, Quinuryl, Zomine, Debouzy Pills, Phytojava, Cholepan, Carbofixine, Narcyl, etc. The back cover, which is particularly visually striking, is entirely devoted to Citrosodine, featuring a photograph of the box and an overturned bottle from which the granules are spilling out. Today, it serves as a lovely example of vintage pharmaceutical advertising. Condition: fair to fairly good. Cover is scuffed and slightly soiled, with wear on the edges and corners; minor surface losses and creases. Handwritten “Rome” in black marker on the front cover—a flaw that significantly detracts from the value of a collector’s copy. The interior appears well-preserved, with some signs of use.
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