GAUSSERON (B.-H.). Modern Advertising. - Lot 166

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Lot n° 166
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GAUSSERON (B.-H.). Modern Advertising. - Lot 166
GAUSSERON (B.-H.). Modern Advertising. Revue Encyclopédique Larousse, No. 224, December 18, 1897. A rare offprint or booklet devoted to the early days of modern advertising in the late 19th century. A particularly interesting account of the history of the poster, commercial communication, and advertising techniques at a time when they were becoming a true social phenomenon. A sought-after item among collectors of vintage advertising and press history.
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