DIVERSION — No. 38 — The Philippines - Lot 101

Lot 101
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DIVERSION — No. 38 — The Philippines - Lot 101
DIVERSION — No. 38 — The Philippines JOUGLET (René). — The Philippines. Diversion, No. 38. Paris, Laboratoires Longuet, [circa 1930–1940]. Quarto, paperback, black-and-white photographic cover with pink border; numerous photographs reproduced in photogravure, pharmaceutical advertisements for Laboratoires Longuet. An interesting issue of the advertising and cultural magazine *Diversion*, devoted to the Philippines, featuring a text by René Jouglet. The cover features a remarkable photographic portrait of an Ifugao, captioned “Ifugao native, Banaue region.” The feature, richly illustrated, explores Manila and the peoples of northern Luzon, notably the Ifugao and Igorot: lakeside villages, scenes of daily life, dances, religious architecture inherited from the Spanish presence, a procession in Manila, and more. Particularly spectacular is a full-page photograph depicting a carved deity from the village of Talubin, near Bontoc, accompanied by a local resident. Together, these images constitute an ethnographic photographic record characteristic of the interwar period and its Western perspective on the Philippines. The booklet is framed by advertisements from Laboratoires Longuet, notably for Zomine and, on the back cover, Urisanine, whose photographic layouts contribute significantly to the magazine’s visual appeal. In good overall condition. The cover is slightly scuffed, with wear and small surface losses along the edges and corners; a few marks and creases from normal use. The interior is well preserved.
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