Carré Carré. Have fun with your Hermès scarf. - Lot 181

Carré Carré. Have fun with your Hermès scarf. (Having Fun with Your Hermès Scarf). Paris, Hermès, [circa 1990–2000]. Small, oblong hardcover album published by the company. An elegant promotional publication produced by Hermès featuring its iconic accessory, the famous Hermès silk carré. Presented as a small, richly illustrated hardcover album, the book offers numerous ways to tie, wear, and repurpose the carré, transforming this fashion accessory into a true element of sartorial creativity. The photographs and sketches showcase the scarf’s various uses: around the neck, as a belt, in the hair, as a bag accessory, or even in more daring arrangements. This playful approach is underscored by the book’s very title, inviting readers to “play” with their Hermès square scarf and explore the full range of its uses. Meticulously crafted, the publication has a decidedly international scope. The introductory texts are reproduced in numerous languages, reflecting the house’s global influence and its cosmopolitan clientele. Beyond its promotional nature, this document serves as a fascinating testament to the history of French luxury and the visual communication of major fashion houses at the end of the 20th century. Now a sought-after item among collectors of Hermès catalogs, it perfectly illustrates how the house succeeded in elevating a simple silk scarf to the status of a universal icon of French elegance. A rare promotional publication by Hermès—a cross between a fashion catalog, an art book, and a guide to elegance—dedicated to one of the most iconic accessories of French luxury.